Social Media Marketing appears to be the most recent buzz word for anyone looking to increase their online existence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M business are now springing up all over the place these days and they are informing anyone that will listen about how incredibly crucial social media like Facebook twitter and YouTube are to your service but, for the average small to medium sized organisation, does marketing to social media networks really live up to all the buzz? Is investing a little fortune on employing a SMM company actually worth it? And has anybody actually done their research study on this prior to they employed someone to establish there Facebook service page? Some SMM companies are establishing things like Facebook organisation pages (which are totally free) for $600 to $1,000 or more and telling their customers that they do not need a website because Facebook is the greatest social media network in the world and everybody has a Facebook account. Now while it might hold true that Facebook is the largest social network worldwide and yes, Facebook's members are prospective consumers, the real concern is are they really purchasing? Social media marketing business are all too pleased to point out the positives of social media like the number of individuals use Facebook or how many tweets were sent last year and the number of individuals view YouTube videos and so on however are you getting the full image? I as soon as sat next to a SMM "expert" at a service seminar who was spruiking to anyone who came within earshot about the fantastic advantages of establishing a Facebook company page for small business (with him obviously) and selling on Facebook. So, interested by the previously mentioned "experts" suggestions I looked him up on Facebook just to find he had only 11 Facebook pals (not an excellent start). So being the research study nut that I am, I decided to take an excellent look into SMM in regard to offering to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so heavily on socials media for sales?
As a web designer I was continuously (and now increasingly) challenged with several social networking difficulties when possible clients would state that having a site sounds good however they had a Facebook business page and had been informed by various sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being quite clear that those prospective clients didn't actually understand why they required social networks or SMM to produce online sales, They simply wanted it. Well it's easy truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and service networks (that would be more like LinkedIn). In a recent study done by the IBM Institute for Service Value around 55% of all social media users specified that they do not engage with brand names over social media at all and only around 23% in fact purposefully utilize social media to connect with brands.
So how do you utilize social media marketing? And is it even worth doing?
Well first of all I would state that having actually a well enhanced site is still going to bring you far more business that social media in most cases particularly if you are a little to medium sized regional organisation because far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that prospective organisation. Regardless of all the (not so excellent) statistics I still think it is still a good idea for service to utilize social media just not in the same way that a lot of SMM experts are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?
One of the greatest issues business face with social networks and SMM is understanding. The main factor many people offer for communicating with brands or service on social media is to get discounts, yet the brand names and service themselves think the primary factor individuals interact with them on social media is to find out about brand-new items. A lot of services think social media will increase advocacy, but just 38 % of customers concur.
There were some excellent efforts shown in the IBM study of business that had actually gotten some sort of a handle on how to utilize social media to their advantage, keeping in mind that when asked what they do when they connect with services or brands via social media, customers list "getting discount rates or discount coupons" and "purchasing products and services" as the leading two activities, respectively an USA ice cream business called Cold Stone Creamery offered discounts on their items on their Facebook page. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the fantastic trick & the possible client to social media marketing is to sell without attempting to sell (or looking like your selling) regrettably most social media marketing is focused the wrong method.
Developing a tangible purchaser to consumer relationship by means of social media is challenging and probably the most benefit to organisation' utilizing social media to boost their sites Google rankings. But organisation' need to comprehend that you can't just setup a Facebook service page and hope for the very best. SMM requires effort and potential clients need to see worth in what you need to use via your social media efforts provide something worth their social interaction and time then you might improve outcomes.
Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original cost ... and the claims are flying
As a web designer I was continuously (and now increasingly) confronted with several social networking difficulties when possible customers would state that having a website sounds good but SEO Agency they had a Facebook organisation page and had been informed by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being quite clear that those prospective customers didn't in fact know why they needed social networks or SMM to produce online sales, They simply wanted it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not business media and company networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Company Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and only around 23% actually purposefully utilize social media to connect with brands. Well first of all I would state that having actually a well optimized website is still going to bring you far more organisation that social media in most cases particularly if you are a little to medium sized regional service because far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that possible business. The main factor the majority of individuals offer for connecting with brands or business on social media is to receive discounts, yet the brand names and business themselves think the main reason individuals connect with them on social media is to learn about new products.